Financial News

ELC Launches ‘Beauty Reimagined’ Strategy Amid 6% Decline in Q2 2025 Net Sales

Slumping sales reflect ‘weak’ retail sales trends in the company’s Asia travel retail business, which deteriorated in the second quarter driven by Korea, says CEO Stéphane de La Faverie.

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By: Lianna Albrizio

Associate Editor

The Estee Lauder Companies is launching a strategic vision, “Beauty Reimagined” amid a 6% decline in net and organic sales for Q2 2025, which resulted in a flat $4.0 billion for the Happi Top 50 Company. “Today, we are excited to launch Beauty Reimagined, a bold strategic vision to restore sustainable sales growth and achieve a solid double-digit adjusted operating margin over the next few years as we aim to become the best consumer-centric prestige beauty company,” said Stéphane de La Faveri...

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